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Two years ago the most talked-about seat in the C-suite was the Chief AI Officer. Most large enterprises now have one, or a CDO doing the key elements of that job. Yet Gartner reports that 59% of AI initiatives never reach production. That will be a big topic at the IT Symposium in November.
The problem was never who owns the AI. It is who owns the work.
Every day, an enterprise makes thousands of small decisions that add up to its biggest operating decision: for this piece of work, who or what should do it? A permanent employee, an on-demand specialist or an AI agent?
That decision drives cost, speed, risk and quality. And in almost every enterprise I speak to, nobody owns it. It sits in the cracks between HR, IT, procurement and the business. Everyone touches it. Nobody is accountable for it.
That is why I believe the next big role in the enterprise is the Chief Work Officer.
In The 40/40/20 Workforce I set out the shape technology functions are moving towards:
The ratio is a direction of travel, not a quota. The point is that work is no longer done by one type of resource. It is done by a blend. And a blend needs an owner.
Each current role owns a slice. None owns the whole.
Put this role under any one of them and you limit it to that function’s domain. You rebuild the silos that created the problem.
The CFO reports to the CEO because money flows through every function. The Chief Work Officer should report to the CEO for the same reason. Work flows through every function too.
The mandate is narrow and specific: own the operating model for how all work gets done.
Reporting into this role is strategic workforce planning, skills intelligence, work orchestration and agent governance. A function, not a lonely title dropped into someone else’s org chart.
The role earns its seat quickly or not at all. A credible first quarter:
It is a fair challenge. The C-suite has suffered plenty of title inflation.
The test is simple. Is there a decision with direct P&L consequence that is made thousands of times a day with no single owner? If so, the role is not inflation. It is overdue.
Titles are cheap. Unowned decisions are expensive.
Most enterprises do not have a talent shortage or an AI problem. They have an ownership problem.
The first Chief Work Officers will likely not come from HR. They probably come from delivery such as the CIO’s office, the PMO and transformation teams. The people already living with the consequences of work that nobody designed.
The enterprises that create this role in the next twelve months will build the data, the muscle and the operating cadence to run a blended workforce on purpose. The rest will have their 2030 org chart drawn for them by default, by hiring managers, ungoverned agents and contract renewals.
The book set out the model. Mobilise is how you run it. The Chief Work Officer is who runs it.
You can try the free Mobilise interactive demo here.
Rich Wilson is CEO and Co-Founder of Gigged.AI and creator of the 40/40/20 Workforce Model. He is the author of The 40/40/20 Workforce: The Definitive Guide for CIOs and CTOs.
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