5 Reasons to Harness the Power of Outcome-Based Gig Talent


March 13, 2024

In the ever-evolving world of business, it’s important for organisations to adapt and overcome the challenges posed by the increasingly fast-paced and disruptive marketplace. The age-old model of full-time employment is being reinvented, with companies across the globe turning their attention to a new, more flexible mode of engagement: outcome-based gig workers.

The gig economy, an existing concept, has witnessed an amplified impact due to technological advancements. In today’s world, it is crucial to comprehend the significance of hiring outcome-based gig workers for contemporary companies. Understanding the rationale behind this trend is not only beneficial but also necessary. Here we present five compelling reasons, supported by statistics, to illustrate the importance of embracing this approach:

Navigating Hiring Freezes and Budget Constraints

In economically challenging times, companies often resort to hiring freezes to manage their expenditures. However, this doesn’t mean that the work stops. Outcome-based gig workers can be the perfect solution to this dilemma. A study by Upwork found that 80% of businesses that use freelance talent say it helps them save money. Additionally, a study by McKinsey found that companies that use gig workers can save up to 30% on labour costs.

Maximising Productivity with Outcome-Based Gig Talent

Recent studies have shed light on the productivity of gig workers, revealing that they can surpass their full-time counterparts. Notably, a comprehensive study conducted by Intuit uncovered a staggering finding: gig workers outperform traditional employees by an impressive margin of 40%. This remarkable productivity can be attributed to the unique payment structure, wherein gig workers are remunerated based on the successful completion of tasks or projects. As their earnings are directly tied to their output, gig workers exhibit unparalleled levels of efficiency and focus in their work, setting them apart from their traditional employee counterparts.

Access to a Global Talent Pool

The use of outcome-based gig workers opens the door to a worldwide talent pool. Instead of being confined to a particular geographical location, companies can hire the best talent from anywhere in the world. This not only ensures a diverse set of ideas and perspectives but also allows businesses to tap into skills and expertise that may be scarce locally. A study by the World Economic Forum found that 72% of companies believe that the gig economy will help them access a wider range of talent.

Scalability and Flexibility

The gig economy provides businesses with the flexibility to scale their workforce up or down based on demand. During periods of high demand, companies can hire additional gig workers to ensure they meet their targets. Conversely, during slower periods, they can reduce the number of gig workers to cut costs. This elasticity makes businesses more agile and better equipped to respond to market fluctuations. A study by McKinsey found that companies that use gig workers are better able to adapt to changing market conditions.

Innovation and Creativity

Engaging outcome-based gig workers can lead to increased innovation. Gig workers often work across multiple industries and bring a wealth of experience and fresh perspectives. This diversity of thought can foster greater creativity and innovation, helping businesses stay ahead in today’s competitive landscape. A study by the Kauffman Foundation found that businesses that use gig workers are more likely to innovate.

In conclusion, outcome-based gig workers represent a viable and increasingly popular employment model for modern businesses. By tapping into the gig economy, companies can unlock numerous benefits, including enhanced productivity, cost-efficiency, flexibility, and innovation. With the rise of technology and changing work dynamics, the traditional employment paradigm is undergoing a significant shift. Companies that wholeheartedly embrace this change, by embracing the fluid nature of gig work and adapting their structures and processes accordingly, will be better positioned for success in the dynamic and ever-changing business landscape of the future.

It's time to meet your match

Join 20,000 businesses, contractors and freelancers accelerating digital projects on Gigged.AI.