As technology continues to advance at a rapid pace, its impact on various industries, including HR and the future of recruitment, cannot be ignored. The potential of AI-powered language models, like OpenAI’s ChatGPT and Bard, is particularly noteworthy. As someone who began their career as a recruiter, I predict that these transformative technologies may reshape traditional recruiting roles, leading to an evolution towards positions that emphasise sales and customer success. Let’s explore how AI is set to revolutionise the future of recruitment.

The Power of AI Language Models in The Future of Recruitment

AI language models, such as ChatGPT and Bard, leverage the capabilities of machine learning to comprehend, learn, and generate human-like text based on their training data. They can simulate meaningful conversations and provide informed responses, making them highly valuable in the recruitment process.

Streamlining the Initial Stages of Recruitment

Traditional recruiters often spend significant time sifting through CVs, shortlisting candidates, and conducting preliminary interviews. While these tasks require a discerning eye, they can also be time-consuming and repetitive. Herein lies the potential for language models and other time-saving technologies, like video interviews. By automating these initial stages of candidate screening and evaluation, language models could significantly enhance recruitment efficiency. They can filter applications based on predefined parameters and even conduct first-round interviews, reducing the manpower required for these tasks.

The Human Element: A Shift in Roles

While AI language models can streamline repetitive tasks, they do not eliminate the need for the human element in recruitment. Instead, they signal a shift in job roles within the industry. With AI handling repetitive tasks, recruiters can now focus more on critical human-oriented responsibilities, such as building and nurturing relationships with both clients and candidates. The recruitment industry will continue to rely on human expertise, but recruiters’ roles may evolve into more customer-centric positions that emphasise sales and customer success.

The Role of Sales in Recruitment

As the recruitment landscape becomes increasingly competitive, sales will play a pivotal role in attracting clients and building a robust pipeline of vacancies. Recruitment firms now face competition not only from other agencies but also from internal recruitment teams, large consultancies, and talent platforms. To thrive in this environment, agencies will need to sell not only their services but also the concept of AI-powered recruitment. Excellent communication and persuasion skills will become invaluable in securing clients and building lasting partnerships. Sales, at least for the foreseeable future, cannot be easily automated by AI.

The Growing Significance of Customer Success in The Future of Recruitment

Customer success will also gain prominence in the recruitment industry as agencies strive to ensure client satisfaction with the candidates they are matched with. By helping clients achieve their hiring goals, agencies can cultivate strong relationships and generate repeat business, a key component of success in the competitive recruitment market. This shift will lead to the rise of recruitment professionals who excel not only in matching candidates with positions but also in ensuring long-term success for their clients.

The Synergy of AI and Human Expertise

The rise of AI language models does not herald a dystopian future where machines replace humans in the recruitment process. Rather, it ushers in a new era of recruitment where human recruiters can leverage technology to streamline repetitive tasks, freeing up time to focus on building relationships and driving business growth. The synergy of AI and human expertise promises a more efficient, effective, and personalised future for recruitment.


As we embrace the future of recruitment, the integration of AI-powered language models and human expertise will create a dynamic and transformative landscape. Recruiters can harness the capabilities of AI to streamline their workflow and provide better experiences for candidates and clients alike. By adapting to these changes and embracing the opportunities they present, the recruitment industry can continue to thrive and evolve in this exciting new era.

Stay tuned for our next blog, where we delve into the impact of the superapp on the future of recruitment!

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