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Introduction: The Future of Recruitment(Part 3)

Elon Musk recently shook the social media world by renaming Twitter as “X” in a bid to transform it into an all-in-one application. Drawing inspiration from the successful Chinese platform, WeChat, Musk plans to incorporate work, payments, and socialising into one seamless experience.

Recently, X Corp, which owns Twitter, took over a San Francisco-based talent platform called Laskie. The self-proclaimed ‘job-matching platform where tech jobs apply to candidates’ has been growing since its $6m seed round in 2021. This acquisition by Musk’s X Corp, hints at the approaching revolution in the recruitment landscape, much like what Uber did to transportation.

Is the Recruitment Industry Ready for its Uber Moment?

Creating a one-stop-shop app for everything is a formidable task due to the myriad of options in payments, social media, and recruiting. But it appears we’re on the brink of seeing an “Uber-like” transformation in recruitment. Here’s why:

Total Talent: The Superapp’s Core

A recruitment superapp is likely to be founded on the Total Talent principle, providing a seamless user experience with excellent integration. Total Talent is an all-encompassing approach to talent acquisition and management, combining various types of workers, including full-time, part-time, freelancers, and gig workers.

Elements of Total Talent:

Creating a Recruitment Superapp: Potential Scenarios

The vast staffing industry may seem an obvious choice to initiate this change, but the industry’s history suggests a lukewarm response to technological disruption. Instead, the more probable catalyst could come from the HR tech sector, particularly through mergers and acquisitions.

Platforms like Upwork, Braintrust, Toptal, Gigged.AI, Hackajob, and Worksome could potentially form the basis for a superapp through M&A activity. Upwork, Braintrst and toptal are US based where Gigged.AI, Hackajob and Worksome have significant operations in the UK. Here is a deeper dive into some of the key players:

Alternatively, tech behemoths like Microsoft, X Corp, or Amazon, already having made significant strides in this space, could lead the charge. Microsoft already owns Linked In, X Corp has Twitter and now Laskie and Amazon has MTurk. 


The rise of an all-encompassing recruitment superapp is imminent, powered by HR tech companies, changing workforce preferences, and a shift towards Total Talent management. While it’s exciting to envision this digital revolution, we must also consider the ethical implications and ensure we don’t lose the human touch in our pursuit of technological innovation. The new era in recruitment will value human needs, dreams, and aspirations as much as any algorithm.